seuuei的部落格

If you are a Small Business or Home business mercantilism your products on an bridge parcel of land (or conceive to do so), do you cognise that you do not own a real business?

More specifically, Ebay, Trademe or doesn't matter what rummage sale site, are really the ones that own your enterprise. The blood of your business organization are your clientele and your jumble sale site owns your user basis.

The thought of mercantilism via an online jumble sale is a outstanding concept, and categorically umteen runty and warren businesses are production tens of thousands, whatever even hundreds of thousands in income because of the gargantuan magnitude of aggregation that jumble sale sites tempt.

Undeniably you would have not been able to accession such as a equipped made and beyond measure market of ready buyers just about directly any other way. Why not use an car boot sale site?... Any chic concern character would take hold of this chance to uncover their products to thousands of forthcoming consumers.

But... on the different hand your online car boot sale is victimisation you and millions of others to do the rocky labour of location their business organization and for free... you're portion to height their bargain hunter foot... their equity and you don't get to own it.

It's a neutral business you may possibly think, because you're fashioning an return you ne'er could have made otherwise and your rummage sale scene lonesome asks a tiny asking price... which now adds up to billions of dollars per year.

A "small price"... until you know that you are not edifice a indisputable firm of your own, one with true value (i.e. one that can be sold or previously owned to get a loan). However, you are site your online auctions assets... its shareholders are greatly grateful.

A "small price"... until you recognise that if you don't own your customer base, you can't own your own business organisation. And you're caught (you could'nt put on the market your conglomerate if you yearned-for to)... because your online jumble sale owns your purchaser substructure.

Which mode that the approaching of your conglomerate is solely dependent on them.

Your punter database and your enterprise commerce tools build up a precise valuable "off-balance-sheet" asset, maybe your greatest lonesome concern high calibre - concrete or intangible.

This is likely the peak unnoted property high merit your enterprise possesses. How many businesses that buying finished online auctions have unnoticed it?

Have you?

Well... what is the solution?

Should you terminate mistreatment online auctions or is nearby a better way?